Collected Moments
CAMPAIGN ART DirectionA Ramadan campaign built around the idea of time well spent.
Client > Ahmed Seddiqi
Visual Language
The art direction reimagines traditional arabesque geometry through the Ahmed Seddiqi identity itself.
The brand’s logo was deconstructed and repeated to create a family of bespoke patterns, giving the campaign a distinct visual language without relying on a conventional Ramadan look & feel.
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Reach out to me on: shermidh.design@gmail.com